Product Writer

The Role We Are Holding For You

You’ll be the translator of Deltapath’s product—explaining what we do in ways that resonate with different audiences across every format. You’re not a generalist writer; you’re a Product Writer. That means you combine exceptional writing craft with deep product understanding. You explain our product simply and attractively through web pages, marketing brochures, press releases, TED-talk-style presentations, user manuals, web pages, blog posts, datasheets, and more. Our design team handles layout and production; you create the words and messaging that make our product compelling and understandable.

Product Positioning & Web Content

• Write web copy and content that explains our product’s value, features, and benefits in simple, compelling language
• Translate technical product concepts into clear, audience-appropriate prose for different buyer personas
• Create messaging frameworks and positioning statements that guide all product communications
• Develop web pages, landing pages, and digital content that engage and convert different audience segments
• Work closely with product management to understand features and translate them into customer benefits
• Ensure all web and digital content maintains Deltapath’s brand voice and product positioning

Marketing Collateral & Positioning

• Create compelling copy for marketing collateral: brochures, datasheets, whitepapers, case studies, product guides
• Develop presentation messaging and talking points for product launches and customer presentations
• Brief design and creative teams on messaging intent, target audience, tone, and strategic positioning
• Write sales enablement materials that help the sales team explain product value clearly
• Ensure all collateral copy maintains alignment with Deltapath’s brand voice and positioning strategy

Press Releases & Corporate Communications

• Write press releases announcing product launches, features, partnerships, and company news
• Craft media pitches and messaging for media outreach
• Develop corporate communications that represent Deltapath professionally and strategically
• Write thought leadership pieces and executive communications

Thought Leadership & Presentations

• Develop compelling, presentation-ready content: TED-talk-style scripts, speaking notes, keynote content
• Create thought leadership articles and content that position Deltapath as an industry authority
• Write narrative-driven content that tells Deltapath’s story and value proposition
• Develop content for industry speaking engagements and events

Technical Documentation & User Manuals

• Write and update user manuals, guides, and help documentation as our products evolve
• Translate complex technical information into clear, accessible language for end users
• Collaborate with product managers and engineers to understand features and communicate them clearly
• Create quick-start guides, tutorials, FAQs, and knowledge base articles
• Ensure documentation remains accurate, current, and user-friendly throughout the product lifecycle
• Develop release notes and product update communications

SEO-Optimized Blog Content

• Research and develop blog posts and articles that drive organic traffic and demonstrate thought leadership
• Conduct keyword research aligned with product value propositions and audience search intent
• Write SEO-optimized content that maintains readability and product positioning
• Optimize content for search engines while ensuring authenticity and Deltapath’s brand voice

Brand Voice & Editorial Excellence

• Develop and maintain Deltapath’s distinctive brand voice, tone, and messaging guidelines
• Serve as the primary editorial authority on all Deltapath-facing written communications
• Maintain exceptionally high editorial standards across all content
• Create comprehensive brand voice documentation to ensure consistency
• Proofread and edit content with meticulous attention to detail

External Agency Management

• Serve as the editorial partner for Deltapath’s external SEO and content agencies
• Review, edit, and approve all agency-produced content before publication
• Provide feedback to ensure agency work aligns with Deltapath’s voice, product positioning, and quality standards
• Ensure external partners understand our product and positioning as clearly as you do

What We’re Looking ForEssential Experience & Skills

Writing Excellence Across Formats

• 2–3 years professional writing experience in B2B SaaS, technology, or software companies
• Demonstrated portfolio of published writing samples across at least 4 different formats (web copy, marketing collateral, technical documentation, blog posts, press releases, whitepapers, or similar)
• Exceptional command of English: grammar, syntax, clarity, style, and tone
• Ability to write with authenticity and personality while maintaining professionalism
• Excellent editing and proofreading skills with meticulous attention to detail
• Portfolio must show ability to explain complex/technical concepts simply and attractively

Product Understanding & Communication

• Proven ability to learn technical products quickly and translate them for different audiences
• Experience writing copy that positions product value and benefits (not just features)
• Demonstrated understanding of how to adapt messaging for different buyer personas
• Experience collaborating with product, engineering, and marketing teams
• Comfortable asking “why” and “so what” to understand product context and positioning

SEO & Digital Content Knowledge

• Solid understanding of SEO principles and ability to optimize content for search engines
• Experience conducting keyword research and applying on-page optimization techniques
• Familiarity with analytics tools (Google Analytics) and ability to understand content performance
• Knowledge of content management systems and publishing platforms
• Understanding of web content best practices and user experience

Technical Competencies

• Working knowledge of content management systems (CMS) and publishing platforms such as WordPress
• Proficiency with Microsoft Office Suite
• Familiarity with presentation tools (PowerPoint) for developing messaging

Collaboration & Communication

• Strong communication and collaboration abilities; can work effectively with cross-functional teams especially engineers.
• Experience managing external partners or agencies and providing constructive feedback
• Project management skills; capable of managing multiple concurrent writing projects
• Problem-solving mindset and ability to adapt quickly to changing priorities
• Self-directed learner who stays current with industry trends and best practices

Nice to Have

• Experience in telecommunications, VoIP, unified communications, or related technology sectors
• Track record of driving organic traffic growth through content optimization
• Certification in content marketing, technical writing, or related fields
• Background in product marketing or product management communications
• Experience developing messaging for product launches and go-to-market strategies
• Familiarity with A/B testing and data-driven content optimization
• Experience with version control systems
• Comfortable presenting or speaking publicly about products/ideas

Why You’ll Love This Role

✓ Diverse Writing – You won’t write the same thing every day. Press releases, web pages, user manuals, TED talks, blogs, brochures—true variety across formats that use your full skill set.

✓ Product Expertise – Work deeply with a cutting-edge communications product. You’ll become a genuine expert in what Deltapath does and why it matters.

✓ Audience Impact – Your words directly influence how customers understand and use our product. You’ll see your writing make a real difference in customer success and adoption.

✓ Creative Freedom – You’ll work across creative and technical writing. Some days you’re crafting compelling marketing narratives; other days you’re explaining technical concepts clearly. Both require excellence.

✓ Collaboration Without Management – Partner closely with product, engineering, sales, and designers. You influence decisions through your writing and insights—without managing people.

✓ Craft Mastery – This role values writing excellence. You’re hired because you love language and care about clarity, authenticity, and impact.

✓ Professional Growth – Clear career path to senior roles (Senior Product Writer, Content Strategy, Marketing Communications Manager roles).

✓ Individual Contributor – This is a pure execution, no-management role. You own your craft and your output without people management overhead.